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The Business of Education

The world’s largest network of EdTech and Higher Education Professionals have joined forces to curate a course that seeks to empower Higher Education professionals to harness disruption and to apply contemporary business practices to today's institutional commercial challenges.

A course for Higher Education leaders, Administrators and EdTech professionals as well as anyone with a keen interest in building and developing sustainable ed-sector businesses.


Program Overview

Week 00 | Orientation

Week 01 | From potential to kinetic – capitalising on the energy in Higher Education

Week 02 | Higher Educations' dilemma – an economic paradox

Week 03 | Higher Education, a model in metamorphosis

Week 04 | Is RoI Higher Education's event horizon?

Price | $550 USD (~$760 AUD)

Duration | 4 weeks

Effort | 3-4 hours per week

Cohort size | 40




Week 00

Prepare yourself for this immersive learning experience. Familiarise yourself with Cahoot’s collaborative learning platform and navigate through a brief orientation module that will set you up for success and help you get comfortable with your online learning journey.

From potential to kinetic – capitalising on the energy in Higher Education

Week 01

This topic explores the infinite market and thus limitless commercial potential of education.


Through careful examination of the purpose, demand for and beneficiaries of Higher Education, learnings form this topic will substantiate the hypothesis that as the acquisition of new knowledge is unbounded so then is the need for dissemination, demonstration and explanation or more simply put education.  Thus, revealing education as a market of limitless potential.

Higher Educations' dilemma – an economic paradox

Week 02

Contemporary commercial learnings delineate and differentiate between horizontal and vertical progress and innovation, this topic seeks to examine both the progress together with the lack thereof which has defined the business model of Higher Education in recent times. Asking the question has the sector shifted from 0-1 or rather more simply moved from 1-n?

Higher Education, a model in metamorphosis

Week 03

This topic interrogates the impact of macroeconomic forces on the conventional operating model of education.


Exploring the impact of intensified national, regional and globalised competition, the ascendance of global brands and the implications of digitisation of the education marketplace.

Is RoI Higher Education’s event horizon?

Week 04

As the world shifts into a new epoch it is necessary to take a critical look at the value created by and the return on investment derived from Higher Learning. 


In this closing section, we examine the returns yielded by Higher Education across the diverse spectrum of stakeholders it seeks to serve.

Upon successful completion of the course, you’ll be ready to:

  • Recognise and be well placed to both interpret and leverage the abundant commercial and growth opportunities inherent in the perpetually expanding higher education market.

  • Assess and adjust your own organisations readiness and propensity to champion 'novel' innovation or rely more exclusively on sustaining innovation to scale up.

  • Chart a path through 'red oceans' of increasingly diverse local and global competition towards 'blue oceans' of new market potential.

  • Evaluate and balance the proverbial scales of 'cost versus benefit', both to institutional investors and stakeholders as well as to students and the wider market, ensuring that value creation outweighs or at least corresponds with the concomitant investment of time, money and resources .


Frequently Asked Questions

Will the course adjust to my schedule?

CONNECTed's courses are modular release, cohort-led and offer a hyflex model with both synchronous (optional) and asynchronous elements that collectively provide an unrivalled learning experience. 

While best enjoyed 'with the pack', the course flexes to your schedule and occasional absence from the program shouldn't substantively impact the outcome.

Why is there a waitlist, why can't I start now?

We believe in the power of community. You join this program with domain experience, competencies and skills that compliment the learning experience for others and vice versa.

While expert facilitators are there to guide the conversation, share insights and encourage debate, it's through discourse, encouragement and interrogating others points of view where true learning takes place.

We'll notify you when we reach 40 participants. From there we'll endeavour to start the program within 10 days. This threshold will ensure a memorable experience for all.

I want to enrol in this course but Covid has been brutally unkind - do you offer discounts?

Our courses are well priced commensurate with value. That said, we recognise that situations arise from time-to-time in our lives that see us needing to prioritise lower-order needs through sheer neccesity.

If your circumstances are such that you cannot afford the course fee as it stands, please send us a note and we will send you a discount code relative to what you can afford, no questions asked.

Fees must not be an obstacle to you joining our community intent on bringing about meaningful and sustainable reform in our sector. 

Who is your typical participant?

We've enjoyed the company of former VC's/Presidents to current serving Provosts, Managing Directors, SVP's and a raft of talented EdTech leadership from every continent.


Our participants are 60:40 traditional University & College, mid-senior management versus 40% coming fromOPM/OPX and Venture Capital.


Prominent Universities including Stanford, HarvardX, LSE, UCI, National University System and large EdTech companies like 2U, Academic Partnerships, Keypath, iDesign, InStride among many others have trusted us with the professional development of their people.

Facilitation team

In addition to a range of experts availing themselves to support participants learning throughout the course, the following team members enrich your learning experience across the program.


Joe Sallustio

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Executive Vice President & COO, Claremont Lincoln University


Stephen Endersby

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Organisational & Individual Growth & Strategy Consultant, TiOLi Group Holdings


Seema Mishra

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Founder & Principal, Education Management Consultants (EdMC)

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Rob Westervelt

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Vice President for Strategy & Innovation, Lindenwood University


Paul Marca

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Strategist | Advisor | Design Thinker | Keynote Speaker, Parallax Global Advisors


Tara Rodoni

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Global Education & EdTech Consultant & Co-Founder, Qalibrate

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Our courses typically start every 30 days

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